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Promoting helmet 'vaccines'

Wearing a motorcycle helmet can reduce the risk of death in the event of a crash by up to 40% and the chance of a serious injury by up to 70%. Yet according to WHO research only 40% of countries have a comprehensive helmet law and effective helmet standards.

Targeting high risk

One million deaths and serious injuries could be prevented every year if the world's 10% highest risk roads are upgraded to meet the safety recommendations of the International Road Assessment Programme (iRAP), according to the charitable organisation

Investing in child injury prevention

Road crashes are the leading global cause of death for children and young people above the age of ten. By 2015 road injury is forecast to be the main cause of premature death and disability for children above the age of five in developing countries.

Enabling walking and cycling

Providing pavements and safe crossing points for pedestrians, and reducing vehicle speed limits in built up areas, can prevent injuries and make walking and cycling a more appealing option for the benefit of health and the environment.

Focusing on fleet

At least a third of vehicles on the roads of developing companies are estimated to be used for work-related journeys. So it is no surprise that crashes, often involving deaths or injuries, regularly involve company employees driving for work.

Testing for safer

Recent independent crash tests have shown that some popular cars sold in Latin America are twenty years behind European or North American vehicles in their crash safety performance.