Nelson Mandela and his daughter Zindzi with the Zenani campaign wristbands
Nelson Mandela’s great-granddaughter Zama Dlamini shows him a Zenani wristband
The Nobel Laureate and former South African President with the Zenani campaign commitment made at the Rio +20 Summit
Nelson Mandela has pledged support for the ‘Zenani campaign’ to save children’s lives on the world’s roads.
The global campaign to protect children on the roads has been established in memory of Nelson Mandela’s great-granddaughter, Zenani who was tragically killed in a car crash aged 13. The Zenani campaign contributes to the UN Decade of Action for Road Safety and is a ‘Mandela Day’ initiative.
Nobel Prize winner and former President Nelson Mandela posed for photographs with the Zenani campaign wristband to help raise awareness the day after his 94th birthday while in his home in Qunu, Eastern Cape, South Africa.
The Zenani campaign has been launched by the family of Nelson Mandela and led by his daughter and granddaughter, Zindzi and Zoleka Mandela together with the Road Safety Fund and the Make Roads Safe campaign.
Zindzi Mandela said: “It is through suffering that you often find the strength to take action. Far too many young lives are being lost on the roads every single day. We must not stand by and accept this. We can, and must do far more to protect our children.”
Road crashes are the number one killer of young people aged 10-24 worldwide, with the majority of casualties in developing countries. One thousand young people in this age group are killed on the world’s roads every single day.
The Zenani campaign calls for key measures to reduce the death rate worldwide, including: safe crossings, footpaths and cycleways to school, tougher action to prevent drink driving and speeding, better protection for child passengers on motorcycles and in cars, and graduated driver licencing to help young novice drivers. In many countries around the world, these measures are lacking and are urgently needed to reduce the growing numbers of child fatalities and injuries.
Zenani Mandela was killed in a car crash on the eve of the 2010 FIFA World Cup in South Africa. She had only been a teenager for two days.
Visit www.decadeofaction.org/zenani >
Every single day, 1000 young people over the age of 10 are killed on the world’s roads.
Watch a film on the Zenani Campaign here >
View photos on Flickr >
Click here to download the road safety Voluntary Commitments document >